Wetpixel Wiki

A comprehensive wiki documenting the history of digital underwater photography and videography, built from the Wetpixel.com archive: ~8,000 articles, ~400,000 forum posts, ~5,700 comments, and ~1,500 news items spanning 2001–2023.


The Wetpixel Story

A community born from a camera and a dive trip

In April 2001, a Silicon Valley software engineer named Eric Cheng quit his startup job, bought an underwater housing for a Nikon Coolpix 990, and went diving in Palau. He uploaded the photos as a travel journal on his personal website. Within months, he had taken over a small “single-page news service for underwater digital photography” called Wetpixel — originally created by David Breitigam — and relaunched it as a community site. His timing was perfect: the Nikonos V had just been discontinued, digital SLRs were arriving underwater for the first time, and photographers scattered across the world’s oceans needed a place to figure out this new technology together.

Wetpixel became that place. By 2002, the Nikon D100 was underwater in housings from nine manufacturers. By DEMA 2004, “almost literally no film products” were being shown. Wetpixel documented every step of this film-to-digital transition, growing from 484 members in October 2002 to over 35,000 registered users — described as “serious underwater photographers, not casual snorkelers.”

Eric Cheng: founder, editor, expedition leader, industry nexus

Cheng wasn’t a figurehead founder — he was, for nearly a decade, the engine of Wetpixel. He personally authored 1,084 articles (second only to Adam Hanlon’s 4,900+), peaking at 204 articles in 2006 alone. He posted 2,827 times across 1,223 forum threads, started 353 threads, and was a constant presence in community management — from handling DDoS attacks and patching forum exploits while traveling, to managing site migrations, moderating disputes, and running Wetpixel’s Twitter.

His DEMA coverage alone was extraordinary: 127 DEMA articles from 2002–2010, with exhaustive booth-by-booth reporting in 2006 (44 articles), 2007 (32), and 2008 (37). He organized annual Wetpixel/DivePhotoGuide cocktail parties at DEMA that became industry networking staples — the Rosen Centre pool bar in Orlando (2006), the Las Vegas Hilton (2008). These events weren’t just social; they cemented Wetpixel’s position as the nexus between manufacturers and serious underwater photographers, a role no other publication filled.

He ran the business: soliciting advertising, maintaining manufacturer relationships with Ikelite, Nexus, Aquatica, Subal, Inon, and others who provided pre-release access and loaner gear. He co-founded the Our World Underwater / DPG-Wetpixel competition with Jason Heller of DivePhotoGuide. He co-launched Wetpixel Quarterly, a premium landscape-format print magazine, with Elijah Woolery in 2007.

Most remarkably, he organized and led over 50 distinct expeditions under the Wetpixel brand between 2002 and 2013 — a pace of roughly one trip every two months during peak years. The Bahamas shark and dolphin trips with Jim Abernethy’s Shear Water were a near-annual flagship (2004–2010). He ran sardine runs in South Africa (2006–2008), great white shark expeditions to Guadalupe, Ultimate Indonesia trips aboard the Damai II, sperm whale expeditions to Ogasawara with Tony Wu, Alaska expeditions, PNG Eastern Fields, Maldives manta trips, and Kona Digital Shootouts. Many sold out. These trips weren’t just revenue — they built the relationships and the community identity that made Wetpixel matter.

He built the team: appointing Alex Mustard and James Wiseman as co-administrators, expanding the moderating team in 2005 with Drew Wong, Mike Veitch, Dr. Luiz Rocha, Herb Ko, and others, adding Paul Waghorn as video moderator, and bringing on Matt Segal — the USC student who would write 354 articles while juggling midterms. The 2008 Wetpixel Quarterly masthead reads like a who’s-who: Mustard, Cheng, Veitch, Rocha, Cor Bosman, Julie Edwards, Ko, Wiseman, Todd Mintz, Segal, Elijah Woolery, William Heaton, Leslie Harris.

On the forums, Cheng set the tone — expert-oriented, welcoming but no-nonsense, conservation-minded. He personally managed the Photo of the Week contest, mediated gear debates, organized community charity drives (Katrina relief, Oxfam Asia Pacific), and championed shark conservation through Shark Savers and Sea Shepherd (he was head photographer for the Antarctic anti-whaling campaign documented in Whale Wars Season 2). His Nature’s Best Photography win — a “Screaming Turtle” shot from a 3MP Canon D60, displayed at 4×5 feet at the Smithsonian — showed the community that digital could stand alongside film at the highest level.

The team that built Wetpixel

These are the people who held official roles — administrators, editors, moderators — and authored the articles, managed the forums, built the infrastructure, and ran the events that made Wetpixel function. Without them, the site wouldn’t have existed.

Alex Mustard (7,106 posts, 143 articles, co-administrator) was the community’s most authoritative editorial voice. His field reviews of the D700, D750, and Nauticam WACP were landmark events that shaped purchasing decisions across the industry. He co-administered the site with Wiseman, co-created Magic Filters with Peter Rowlands, co-hosted 258 episodes of Wetpixel Live with Hanlon, and co-led the Lembeh macro workshops that became Wetpixel’s signature expedition. He later received an MBE for services to underwater photography.

James Wiseman (8,634 posts, 158 articles, co-administrator) was the other half of Wetpixel’s founding editorial engine. He authored the foundational “Strobe Use for Digital Cameras for Beginners” (2002) that helped thousands make the film-to-digital transition, wrote 70 articles in 2005 alone reviewing housings from every major manufacturer, and co-built the Wetpixel v3.0 redesign. Based in Houston, he brought HUPS (Member of the Year 2005) and Seaspace trade show coverage to the site.

Craig Jones (133 articles, co-admin) was the primary news editor from 2002–2004, writing 86 of ~117 articles in 2003 — three-quarters of everything published. He pioneered filter-based ambient light UW photography in a foundational 2003 article. When Cheng and Wiseman traveled, Jones ran the site solo.

Matt Segal (354 articles, administrator) was the young workhorse — a USC Aerospace Engineering student who produced exhaustive DEMA booth-by-booth coverage (2006–2008) while rushing home to take midterms. His 154 articles in 2007 made him the site’s second-most prolific author that year.

Drew Wong (7,781 posts, 90 articles, associate editor) was the “video guru” — he coined “ViDSLR” in 2009, wrote the most comprehensive video housing reviews on the site, covered ADEX Singapore for over a decade, led sardine run expeditions to South Africa, and interviewed Cousteau cinematographer Didier Noirot.

Abi Smigel Mullens (728 articles, associate editor) was the third most prolific author, primarily covering marine conservation news, photographer interviews, and competition results from 2010–2022.

Mike Veitch (4,541 posts, moderator) wrote the definitive CFWA tutorial (“The Near and Far,” 2011), co-managed NAD-Lembeh Resort (2008–2011), and later co-founded the Underwater Tribe podcast from Bali. He put a photo on the cover of National Geographic Traveler (August 2007).

Dr. Luiz Rocha (46 articles, moderator) was Wetpixel’s science correspondent — a California Academy of Sciences marine biologist who wrote 30+ conservation articles in 2006 alone, bridging scientific research and the photography community.

Other site builders: Herb Ko (moderator since 2003, POTW administrator), Cor Bosman (XS4ALL co-founder who built Google Maps integration and co-managed software upgrades), Jason Heller (founded DivePhotoGuide.com in 2005, co-founded the DPG-Wetpixel competition series with Cheng), Elijah Woolery (co-founded Wetpixel Quarterly with Cheng), and Jim Watt (professional photographer who staffed the early Digital Shootouts and introduced Cheng to the UW photography community; died 2007).

The figures Wetpixel covered most

Beyond its own team, Wetpixel was the primary chronicler of the broader underwater photography world. These are the photographers, filmmakers, and industry figures most extensively covered in the archive — ranked by combined article and forum thread mentions.

Stephen Frink (301 mentions) wrote the landmark Seacam D1X Field Journal (March 2002) — the first comprehensive DSLR underwater housing guide ever published. As North American Seacam distributor, publisher of Alert Diver, and Director of Photography for Scuba Diving Magazine, he bridged the dive publishing establishment and the new digital community. He also contributed 9 articles and published definitive lens/port matching guides directly on Wetpixel.

David Doubilet (196 mentions) — the National Geographic underwater photographer — was the most frequently referenced external figure in the archive, his over/under technique and decades of marine work cited as the standard of excellence.

Howard Hall (193 mentions) was the IMAX and cinema underwater filmmaker whose career mapped the entire history of UW cinema technology — from 16mm film through 1,200-lb IMAX 3D cameras to RED ONE 4K. His partnership with Gates Underwater produced the DEEP RED housing (2007). His “Maldives in RED” (2010) and Cocos Island footage generated some of the most discussed video content on the site.

Berkley White (171 mentions) founded Backscatter and created the Digital Shootout event series — running continuously from 2002 across Fiji, Bonaire, Palau, and Roatan. His products (ND graduated filter, GoPro filters, MF-1 Mini Flash, OS-1 Optical Snoot) shaped how the community shot.

Nick Hope (164 mentions, 2,166 posts) was an underwater videographer whose 92-minute documentary “Mucky Secrets” — filmed in Lembeh Strait — became one of the most substantial UW educational films produced by a community member.

Tony Wu (153 mentions) was a behavioral marine photographer whose Antibes Grand Prize work and sperm whale imagery were regularly featured. He co-led Wetpixel expeditions to Ogasawara and Dominica with Cheng.

Stan Waterman (121 mentions) — legendary UW filmmaker, Emmy winner, and the namesake of the Beneath the Sea award — was a revered elder figure in the community.

Keri Wilk (108 mentions) pioneered snoot photography — his “ground-breaking images” (Mustard’s words) inspired the commercial snoot market (Retra LSD, Backscatter OS-1). He won Best of Show at Ocean Art 2010 and Beneath the Sea 2011, and captained Team Gulen in the Lembeh-Gulen Shootout.

Shawn Heinrichs (106 mentions) was the conservation filmmaker whose Manta Ray of Hope campaign was a direct precursor to CITES 2013 manta protections. He also served as Wetpixel’s conservation moderator from 2007, straddling both contributor and subject roles. Emmy winner (Untamed Americas), co-cinematographer on Racing Extinction, Sea Hero of the Year (2011).

Peter Rowlands (105 mentions) edited UwP Magazine and co-created Magic Filters with Mustard — the ambient light color-correction system commercialized from Craig Jones’ 2003 filter work. His magazine cross-pollinated heavily with Wetpixel.

Other frequently covered figures: Martin Edge (287 mentions — author of The Underwater Photographer, the community’s most-discussed instructional book), Brian Skerry (83 — National Geographic photojournalist), Don Silcock (76 — Indo-Pacific location guide author), Norbert Wu (91 — Antarctic cinematographer), Doug Perrine (71 — first digital Wildlife Photographer of the Year winner, 2004), and Tobias Friedrich (36 — bubble bokeh technique, Lembeh-Gulen Shootout captain).

Gear revolutions, documented in real time

Wetpixel’s archive is a nearly complete record of underwater photography’s technological evolution across two decades:

The film-to-digital transition (2001–2005). The Nikon D100 arrived in 2002 with nine competing housings. The Canon Digital Rebel (2003) was the first sub-$1,000 DSLR, making digital underwater SLR photography accessible. The Canon 5D (2005) brought affordable full-frame — Ikelite shipped the first production housing by December. By then, film was over.

The DSLR video revolution (2008–2010). The Canon 5D Mark II arrived in late 2008 with 1080p video capability, triggering a frenzied housing race among six manufacturers. Drew Wong coined “ViDSLR” on Wetpixel in May 2009. The Canon 7D paired with the Tokina 10-17mm fisheye zoom became the “best of both worlds” stills+video system. See DSLR Video Revolution.

The mirrorless revolution (2012–present). The Olympus OM-D E-M5 (2012) was called “the most important underwater camera in years” by Mustard. Sony’s a7R II (2015) was the full-frame mirrorless watershed. The Canon EOS R5 (2020) triggered the largest mirrorless housing race — six manufacturers within 14 months. In February 2023, Mustard declared his Sony a7R V “the first mirrorless I enjoyed shooting more than my SLR.” See Mirrorless Revolution.

The strobe wars. From James Wiseman’s foundational 2002 “Strobe Use for Digital Cameras for Beginners” through the Inon Z-240’s 11-year reign as benchmark (2006–2017) to Retra’s 2017 entry and Backscatter’s MF-1 creating an entirely new compact macro strobe category — the archive documents every TTL system, every reliability crisis (Sea & Sea YS-D1/D2 quality issues), and every paradigm shift. See Strobe & Flash Photography.

The optics revolution. Nauticam, debuting at DEMA 2008 as “a total newcomer,” transformed not just housings but optics — the WACP (2017) replaced dome ports with corrected water contact lenses, and the SMC/CMC wet macro converters (2013–2016) revolutionized macro photography. Edward Lai’s computer-modeled designs treated the entire optical system (camera + lens + port + air + water) as an integrated problem.

The destinations

Wetpixel’s coverage maps the world’s most important underwater photography destinations. Raja Ampat — the most biodiverse marine region on Earth — generated 170+ articles spanning conservation victories (shark sanctuary 2010, permanent law 2013), Wetpixel expeditions, and Alex Mustard’s annual tag design contest. Lembeh Strait, the “world capital of muck diving,” hosted the signature Wetpixel/Mustard macro workshops that “sold out in hours.” The Red Sea was Mustard’s go-to camera review location for 15 years. Palau was where it all began — and became the world’s first shark sanctuary. Bonaire hosted the Digital Shootout for over a decade. The Galapagos and Maldives featured prominently in conservation coverage.

Conservation as a constant thread

Shark conservation runs through the entire archive like a backbone. From the 2007 Amazon shark fin campaign (products removed within 10 days) through Raja Ampat’s shark sanctuary (2010), CITES manta protections (2013), Rob Stewart’s death while filming Sharkwater: Extinction (2017), to CITES COP 19 protecting 113 marine species (2022) — Wetpixel’s community was consistently engaged. Shawn Heinrichs’ “Manta Ray of Hope” was a direct precursor to CITES 2013 protections. The Coral Bleaching Crisis of 2015–2017 — including Jellyfish Lake’s collapse from 8 million to under 300,000 — was extensively documented.

The industry ecosystem

The archive captures the full competitive landscape of underwater imaging equipment. Housing manufacturers Ikelite (1962), Sea & Sea (1969), Subal (1977), Aquatica (1982), Seacam (1989), and Hugyfot (1953) are all documented — along with Subal’s 2018 insolvency, Amphibico’s 2011 closure and Aquatica reacquisition, and Sea & Sea’s 2021 acquisition by Fisheye Co. Strobe makers Inon, Retra, and Backscatter are covered alongside lighting pioneers Light & Motion and Keldan. Newer entrants like Marelux (2021) and GoPro’s action camera revolution are documented as well.

Three eras

The Cheng era (2001–2011). Eric Cheng built Wetpixel from a handful of users into the definitive resource for underwater photographers, writing 1,084 articles, leading 50+ expeditions, producing 127 DEMA articles of booth-by-booth trade show coverage, running advertising and manufacturer relations, and personally managing the site’s infrastructure and community. He built a team of co-administrators (Mustard, Wiseman), moderators (Wong, Veitch, Rocha, Ko, Waghorn, Shaxted, and others), and contributors (Segal, Jones, Zumbrunn) who collectively created the most comprehensive record of underwater photography’s evolution ever assembled. He co-founded the DPG-Wetpixel competition and launched Wetpixel Quarterly. In May 2011, he appointed Adam Hanlon as editor, retaining the title Publisher and Editor-at-Large; he continued organizing expeditions through 2013. Cheng went on to Lytro (Director of Photography), DJI (Director of Aerial Imaging), and Meta Reality Labs (Head of Immersive Media), where he executive-produced Emmy-nominated VR films.

The Hanlon editorial era (2011–2022). Where Eric Cheng was the founder-CEO-expedition leader-photographer who built the platform, Adam Hanlon was the daily operator who kept it running at industrial scale for over a decade. Appointed editor in May 2011, Hanlon became by far the most prolific author on the site — 4,931 articles across 14 years, peaking at 552 in 2011. To put that in perspective: at his peak, Hanlon was publishing more than 1.5 articles per day, every day of the year, while simultaneously running the expeditions business, managing the forums, covering trade shows, and hosting video content. No other underwater photography publication had a single editor producing at that volume.

His editorial footprint was comprehensive. He wrote 429 DEMA-related articles — continuing and expanding the booth-by-booth trade show tradition Cheng established. He covered Boot Düsseldorf (2012–2019), ADEX (2015–2019), the UK DIVE/Go Diving Show, and international events from Golden Dolphin Moscow to CMAS championships. He published results from virtually every major underwater photo competition annually — Wildlife Photographer of the Year, UPY, Ocean Art, DPG/Wetpixel Masters, and dozens of regional shootouts. He authored or commissioned 130+ gear reviews, personally field-testing the Nikon D500, testing strobes in the Red Sea, and reviewing the SAGA Trio macro lens system in Lembeh and Norway.

The expeditions program continued under Hanlon with 178+ trip-related articles spanning 15+ destinations: annual whale shark trips to Isla Mujeres (2010–2019), the signature Lembeh macro workshops with Alex Mustard (2013, 2016, 2018, 2023), Raja Ampat expeditions on the Damai (2016, 2022), Red Sea photography safaris on VIP ONE, cenote workshops with Natalie Gibb (2019–2023), Alaska expeditions, Guadalupe great whites, and post-DEMA Crystal River manatee trips that became a community tradition.

When COVID-19 shut down dive travel in March 2020, Hanlon pivoted to video. Wetpixel Live, co-hosted with Alex Mustard, launched July 10, 2020 and produced 258 episodes — 121 in 2020 alone, nearly one every other day. The series covered everything from strobe technique to competition strategy to guest interviews with the industry’s leading figures. It became one of the most comprehensive video archives of underwater photography discussion ever assembled, and kept the community connected during the darkest period for dive travel.

Ownership formally transferred from Cheng to Hanlon on December 1, 2018. Hanlon incorporated Wetpixel Ltd in the UK (Company #11657743) under SIC code 79120 — Tour operator activities — reflecting the integrated editorial-and-travel business model he had built.

The decline (2022–2024). In July 2022, Hanlon suffered a heart attack. Publishing slowed, then effectively ceased in April 2023. Community members documented ~$100,000 in withheld trip payments — including dive operators left unpaid, workshop instructors never compensated, and participants stranded. Hanlon restricted forum access, deleted complaint threads, and banned members who raised concerns. He pre-emptively suspended Eric Cheng’s forum account during the controversy — without ever contacting the founder — which is why Cheng appears as “Guest echeng” throughout the forum archive. Despite being listed as Senior Advisor on the Wetpixel masthead, Cheng was locked out of the community he had built. Wetpixel Ltd was dissolved by UK Companies House in April 2024 for failure to file accounts. By early 2024, key community figures including Alex Mustard were redirecting users to Waterpixels.net as a successor community. The DPG Masters competition dropped “Wetpixel” from its name in 2025. The site remains technically accessible but is effectively dormant — a quiet end to what was, for over two decades, the center of the underwater photography world.

For the full detailed history, see Wetpixel.com.


Timeline

People

Community Members

Gear

Cameras

Housings & Ports

Strobes

Lenses

Lights

Locations

Techniques

Events

Companies

Concepts